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Online video viewing still rising
By viki | June 18, 2008
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March.
Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85 million viewers watched 4.3 billion videos on YouTube (50.4 videos per viewer), while over 47 million viewers watched 400 million videos on MySpace (8.4 videos per viewer). …
The average online video viewer watched 235 minutes of video.
Nielsen Online also measured online video viewing in March 2008, with different results. Nielsen, which only measured streams, reported an average of 137.3 minutes of online video viewed for the month—nearly 100 minutes less than the comScore study.
Topics: Business Buddha |